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Beauty Industry

An Acquisition for Sally Beauty

The beauty retailer has acquired certain assets of Essential Salon Products.

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By: Jamie Matusow

Editor-in-Chief

Sally Beauty Holdings, Inc. has announced that it has purchased certain assets of Essential Salon Products, Inc. by its subsidiary Beauty Systems Group, LLC (BSG). The transaction is expected to benefit the breadth of BSG’s store network.

Essential Salon stores are located in Massachusettes, Rhode Island, Maine and New Hampshire. The transaction includes the acquisition of twelve Essential Salon stores and its team members; the addition of several direct sales consultants; and exclusive distribution rights to prominent professional hair care brands.

“This acquisition is consistent with our strategy to gain additional exclusive distribution rights of prestige hair care brands in the U.S.,” said John Golliher, president of the Beauty Systems Group.

Golliher continues, “The addition of Essential Salon’s twelve stores and talented employees should further strengthen BSG’s position in the Northeast.”

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